1. Strive for consistency
2. Cater to universal usability
3. Offer informative feedback
4. Design dialogs to yield closure
5. Prevent errors
6. Permit easy reversal of actions
7. Support internal locus of control
8. Reduce short-term memory load

http://faculty.washington.edu/jtenenbg/courses/360/f04/sessions/schneidermanGoldenRules.html